LebFresh Information

LebFresh is a branding and promotion initiative of fresh fruits and vegetables from Lebanon. Blessed with a variety of micro climates and superb terroir, the country offers unique opportunities for sourcing high quality products with an exquisite taste. Situated along the Mediterranean, the crops benefit from some 300 sunny days per year, a superb terroir and plenty of water. Tilled by small farmers, already for more than 2000 years the land gives the best your taste buds can imagine. For that matter, we believe Lebanon is your next sustainable sourcing destination. The branding and promotion initiative is hosted by the Ministry of Economy and Trade in collaboration with the Ministry of Agriculture, Federation of Chambers of Commerce Industry and Agriculture, Fair Trade Lebanon and Berytech. The initiative is supported by the Centre for the promotion of imports from developing countries (CBI) from The Netherlands and builds upon the branding efforts that were implemented through the BIEEL programme by Fair Trade Lebanon. A programme supported by the Middle Eastern Partnership Initiative (MEPI).