The family owned group ALMA FRC. In order to complete its range and to access different market segments, ALMA FRC in the last 10 years has acquired specific companies with in-depth knowledge of the product and recognized brands: Tarrago, Shoe-eze, La Cordonnerie Anglaise and Dasco.
In Spain, its subsidiary AVEL HISPANIA, based near Barcelona, markets its ranges in Hispanic and Latin American countries.
A global targeted acquisition policy has allowed ALMA F.R.C AVEL to combine acquire unparalleled expertise with worldwide well-known brands, the oldest of which dates back to 1872 classified as EPV, Living Heritage Company. Our presence now extends to 5 continents in more than 80 countries, with our best ambassadors.
-------------------------------------------
L’entreprise Avel, fondée en 1977 par Alexandre Moura. Elle appartient au groupe familial ALMA FRC. De manière à compléter sa gamme de produit et à toucher différents segments de marché, ALMA FRC, durant ses 10 dernières années, a acquis des entreprises particulières avec des marques reconnues et un savoir-faire solide: Tarrago, Shoe-eze, La Cordonnerie Anglaise et Dasco.
Cette stratégie mondiale, a permis à ALMA FRC de cumuler une expertise inégalée avec des marques mondialement connues, dont la plus ancienne, datant de 1872 classifiée EPV, Entreprise du Patrimoine Vivant. Nous sommes maintenant présent dans plus de 5 continents et 80 pays, avec nos meilleurs ambassadeurs.
Founded in 1940, Tarrago Brands is a company with more than 80 years of experience in the research, development, manufacture and distribution of products and solutions for the care and maintenance of footwear, garments and accessories.
With over 1800 references categorized across five different ranges sold in the most sophisticated stores in 80 countries, is the only company in the world who offers care and maintenance products for all kind of needs.
Our main priority is to make sure that people are always on the center of our business model, along with sustainability, innovation, continuous improvement, and the use of technology to enhance all the processes. All of this alongside our expertise in the field, make us one of the most important shoe and leather care companies.
Meet our five ranges:
Original Therapies: Modern and tradition mixed in a new concept of neo care, make one of the most complete ranges in the world with products to clean, protect, care, dye and repair shoes, accessories and garments.
Sneaker Care: Exclusive and premium environmentally friendly product selection to clean, protect, care or customize sneakers and urban accessories and garments.
Outdoor Care: Based on nanotechnology, this range offers solutions to clean, protect and maintain outdoor high-tech sportive shoes and garments, to be ready to enjoy the nature and adventure.
Healthcare Solutions: Products for the daily care of your health and family, made with the best ingredients to ensure cleanliness and protection.
Professional Solutions: Large formats of products for professionals and factories with specific needs.
Proudly made and designed in our city, Barcelona, since 1940, offering the best quality and service to our clients while taking care of our people and innovating with new products, formulas and ways to communicate.
But we never forget what brought us here, the tradition.
Welcome to Tarrago Brands, Welcome to a new concept of care.
Since 1968, Leather Honey has been providing the world with premium, non-toxic leather care products made in the USA.
Our family’s formula has never changed and our commitment to quality has landed us as the #1 best-selling leather conditioner on Amazon. In 2016, after years of testing, our family launched the nontoxic Leather Honey Leather Cleaner, which quickly followed the leather conditioner’s success and became the #1 best-selling leather cleaner on Amazon.
Additional product launches in the years since include a complete leather care kit, leather cleaning and leather conditioning wipes and a UV-protectant version of the leather cleaner.
The rest, as they say, is history.