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Most organizations lose performance before Monday even starts — not because their people lack talent, but because the system isn’t helping them use it. We help fix that. What We Do Learning that drives performance, not just participation. At Learnforce, we design experiences that stick and scale. Whether it’s onboarding, leadership, culture, or ethics, we embed development into daily work, so Monday’s training becomes Friday’s success story. How We Do It We combine three disciplines into one engine for growth: 1. Experience Design Behavior doesn’t change through content. It changes through experience. We craft learning moments that people feel with narrative, tension, and relevance. What’s emotionally true becomes behaviorally real. 2. Performance Psychology We build on what drives people, not what manages them. Using behavioral science and team dynamics, we design for flow, ownership, and mastery — not just engagement, but transformation. 3. Systems Thinking Learning doesn’t stick without structure. We turn performance into a system — with tools, rhythms, and rituals that keep development alive long after the slides are gone. It’s not just what people learn; it’s how the system reinforces it. Why It Works We turn “people problems” into performance possibilities. Organizations call us to: - Stop productivity loss when structure blocks ownership or slows decision-making. - Prevent wasted talent when the right people are stuck in the wrong roles. - Increase engagement when people feel disconnected from growth and purpose. - Retain critical knowledge when expertise walks out the door faster than it’s shared. - Accelerate innovation when rigid roles and outdated learning keep things stuck. Learnforce builds capability that lasts, even after we’re gone.

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Kees van Velzen is the Founding Director of Learnforce.

7 people are employed at Learnforce.

Learnforce is based in Hilversum, North Holland.

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