Learfield Competitors

IMG is a leading global sports marketing agency, powering growth of revenues, fanbases and IP for more than 250 rightsholders. We specialize in media rights, multi-channel content production, brand partnerships, strategic consulting, digital, and event management.

Fan Focused, Data Driven. Playfly Sports is the emerging leader in sports marketing, media and technology. By connecting more than 2,000 brand partners with approximately 83% of all U.S. sports fans across the professional, college, high school sports, and esports arenas, Playfly is delivering scalable data-oriented marketing and media solutions at the local, regional and national level. Playfly operates a growing portfolio of multi-faceted fan-focused divisions with capabilities that include exclusive MMR management, media and sponsorship activation, custom creative and digital content production, valuation and consulting, and development of new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports has made an immediate impact on the sports industry, now home to more than 700 team members located across 31 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Playfly Sports: Fan Focused, Data Driven.

JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies. JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference, the Patriot League and the Atlantic 10. JMI Sports also serves as third-party sales representation for premier sports properties, venues, and events, including the Breeders’ Cup, Clemson University, Rupp Arena at Central Bank Center, The Armory in New York City, the Millrose Games, and the Penn Relays. JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com.