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Leanne Smith Location
Philadelphia, PA, US
Leanne Smith Work
EVP, Data Strategy and Governance @ (October 2023 - Present)
SVP, Business Insights and Data Analytics @ (February 2021 - January 2024)
SVP, Business Insights and Data Analytics @ CMI Media (May 2019 - February 2021)
VP, Insights and Analytics @ CMI Media (January 2016 - April 2019)
Senior Director, Insights and Analytics @ (July 2012 - January 2016)
Director, Insights and Analytics @ CMI - Communications Media, Inc. (April 2010 - July 2012)
Associate Media Director @ CMI - Communications Media, Inc. (September 2005 - September 2009)
Media Planner @ Dudnyk Healthcare Group (February 2002 - March 2004)
Assistant Media Planner @ FCB (January 1999 - September 2000)
Assistant Media Planner @ Bates USA (January 1998 - January 1999)
Leanne Smith Education
University of Pennsylvania
MA (Demography)
2000-2001
St. Lawrence University
BA (Sociology, Anthropology)
1994-1998
Leanne Smith Skills
Analytics
Competitive Analysis
Customer Insight
Digital Media
Digital Strategy
Direct Marketing
DoubleClick
Email Marketing
Google Adwords
Google Analytics
Integrated Marketing
Lead Generation
Leadership
Market Research
Marketing Communications
Marketing Research
Marketing Strategy
Media Buying
Mobile Marketing
Multi-channel Marketing
New Media
Omniture
Online Marketing
PPC
SEM
Social Media Marketing
Web Analytics
comScore
Social Media
Data Analysis
Strategy
Microsoft Word
Multi Channel Marketing
Management
Project Management
Leanne Smith Summary
Leanne Smith, based in Philadelphia, PA, US, is currently a EVP, Data Strategy and Governance at CMI Media Group. Leanne Smith brings experience from previous roles at CMI Media Group, CMI Media and CMI/Compas. Leanne Smith holds a 2000 - 2001 MA in Demography @ University of Pennsylvania. With a robust skill set that includes Analytics, Competitive Analysis, Customer Insight, Digital Media, Digital Strategy and more. Leanne Smith has 4 emails and 1 mobile phone numbers on RocketReach.
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