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Leanne Smith Location
Philadelphia, PA, US
Leanne Smith Work
2023 -now EVP, Data Strategy and Governance @
2021 -2024 SVP, Business Insights and Data Analytics @
2019 -2021 SVP, Business Insights and Data Analytics @ CMI Media
2016 -2019 VP, Insights and Analytics @ CMI Media
2012 -2016 Senior Director, Insights and Analytics @
2010 -2012 Director, Insights and Analytics @ CMI - Communications Media, Inc.
2005 -2009 Associate Media Director @ CMI - Communications Media, Inc.
2002 -2004 Media Planner @ Dudnyk Healthcare Group
1999 -2000 Assistant Media Planner @ FCB
1998 -1999 Assistant Media Planner @ Bates USA
Leanne Smith Education
University of Pennsylvania
MA (Demography)
2000-2001
St. Lawrence University
BA (Sociology, Anthropology)
1994-1998
Leanne Smith Skills
Leadership
Direct Marketing
comScore
Media Buying
Social Media
Online Marketing
Digital Strategy
Mobile Marketing
Data Analysis
Digital Media
Market Research
Web Analytics
Competitive Analysis
Integrated Marketing
Google Adwords
Lead Generation
Strategy
DoubleClick
New Media
Microsoft Word
Customer Insight
Omniture
Google Analytics
Social Media Marketing
Multi Channel Marketing
Email Marketing
SEM
Management
Project Management
Marketing Communications
Analytics
Marketing Strategy
Marketing Research
PPC
Leanne Smith Summary
Leanne Smith, based in Philadelphia, PA, US, is currently a EVP, Data Strategy and Governance at CMI Media Group. Leanne Smith brings experience from previous roles at CMI Media Group, CMI Media and CMI/Compas. Leanne Smith holds a 2000 - 2001 MA in Demography @ University of Pennsylvania. With a robust skill set that includes Leadership, Direct Marketing, comScore, Media Buying, Social Media and more. Leanne Smith has 4 emails and 1 mobile phone numbers on RocketReach.
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