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LeadsToday was started by a team of software industry veterans who are passionate about developing powerful, easy to use technology solutions, and specializes in solutions for real estate professionals. We believe the real estate software market has too many tools that don't work well together and are too expensive. LeadsToday addresses this challenge by offering users integrated lead management and lead generation services that use predictive analytics, big data, and marketing automation to provide real estate professionals with better leads and allows them to focus on doing what they do best - selling homes.

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The LeadsToday annual revenue was $3 million in 2026.

LeadsToday is based in Orem, Utah.

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