Leading Lady Co Competitors

Bras for all your moments.

Thirdlove is a female-founded lifestyle brand that offers elevated essentials, including bras, undies, loungewear, lingerie, and bra-sized swimwear, designed by women. Co-founders Heidi Zak and Ra’el Cohen set out to revolutionize the bra shopping experience, focusing on creating products that make customers look and feel amazing while addressing common problems. The resulting solution-driven designs get Bra-blems Solved™–with style. At Thirdlove, our teammates take ownership, are curious and adaptable, and constantly innovate with grit and focus. Our culture prioritizes individual goals and development so that every teammate can become the best version of themselves. We’ve been certified as a Great Place to Work® for five years in a row. In 2022, we opened retail stores nationwide, including one in San Francisco, our home city. In 2024, we expanded our reach to select Neiman Marcus locations and Amazon. We support the planet through recycling programs like the Take Back Bag and the community through partnerships with non-profits like the SF LGBT Center and I Support The Girls. With the help of such partners, Thirdlove is the largest donor of undergarments in the US, distributing over $50 million of products to those in need. To learn more, visit www.thirdlove.com.

Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel cared for, empowered, and more like themselves.