lead link GmbH Information

lead link turns video into a measurable sales channel. For around 20 years, we have been developing TV performance, CTV performance and digital video campaigns designed not for visibility alone, but for measurable impact. Our focus is on measurable demand, immediate response and concrete sales performance. While many talk about reach and attention, we go one decisive step further: we do not just measure who is watching, but who is taking action. To do this, we connect media, data and creative into one integrated system. From strategy, concept and production to media planning and buying, tracking, data processing and ongoing optimisation, every discipline works together. This turns video from a communication channel into a controllable sales channel. Our approach makes real responses such as website visits, leads, enquiries and sales visible, helping us optimise campaigns based on concrete sales KPIs. Especially in CTV and streaming, we apply this performance logic to new platforms: measurable, controllable and consistently focused on impact. We work with established consumer brands as well as digital and mid-sized companies across Europe that all have one thing in common: they do not just want to be seen. They want to sell their products and services more successfully. That is exactly what our team of more than 50 performance specialists works on every day.