Le Bar à encres Information

The INK BAR is a high-ROI CSR solution that enables you to increase shop traffic and boost your non-food section refilling your Clients' OEM printer cartridges and tanks. Ecological, economical and hyper-local drive-to-store solution (since the cartridges/tanks are filled in your shops), it can be easily integrated into your loyalty programme and app (CSR points, cashback, etc.), it keeps your customers coming back to the shop more often and helps you protect the environment in your catchment area. Already 400 shops (Auchan, Boulanger, Bureau Vallée, Cora, E.Leclerc, MediaMarkt, Système U...) offer the Ink Bar service to their Clients. YOUR CLIENTS LIKE : - Save up to 70% compared with OEM cartridges - Being proud, thanks to your brand, to protect their local environment. YOUR SHOPS LIKE : - Increased in-store and non-food traffic - The margin rate compared with OEM and recycled cartridges - The average ticket increase (since customers spend between 10 and 15 minutes longer in-store waiting for their cartridges or tanks to be refilled). - Be proud to support the company's CSR commitments and KPIs. Each refilled cartridge means 25g less plastic and 2.7 Kg less CO2. - The possibility to buy back certain empty cartridges from their customers. If they have an INK BAR, they can refill them and resell them on the shelves, otherwise they can resell them to our company. - The integration into your loyalty programme and app (CSR points, cashback, shopping vouchers for each cartridge or tank filled...).