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Lay Location
Houston, TX, US
Lay Work
2025 -now Founder and CEO @
2007 -now Global Keynote Speaker @
2025 -now Advisor @
2024 -now Author @ Banking on Change: The Leader's Guide to Achieving Exponential Growth in the Age
2020 -now Author @ Banking on Digital Growth: The Strategic Marketing Manifesto for Financial Brand
2014 -now Faculty @
2010 -now Guest Lecturer @
2021 -2025 Advisory Board Member @
2020 -2025 Podcast Host @ Banking on Digital Growth Podcast
2002 -2025 Chief Executive Officer @
2017 -2020 Faculty @
2008 -2012 Faculty @ SW CUNA Management School
Lay Education
University of Houston-Clear Lake
MBA (Business)
2004-2006
University of Houston-Clear Lake
Bachelor of Science (BS) (Management Information Systems)
2002-2004
Lay Skills
Leadership
Management
Marketing
Advertising
Strategic Planning
Marketing Strategy
Direct Marketing
Team Building
Marketing Communications
Email Marketing
Business Development
Coaching
Process Improvement
Budgets
Online Marketing
Social Media Marketing
Risk Management
Customer Service
Social Media
Financial Services
Public Relations
New Business Development
CRM
Online Advertising
Banking
Strategy
Market Analysis
Public Speaking
Fundraising
Start-ups
Executive Management
Strategic Communications
Market Research
Business Strategy
Lead Generation
Entrepreneurship
Business Planning
Integrated Marketing
Account Management
Strategic Partnerships
Training
Marketing Management
Social Networking
Brand Development
Leadership Development
Team Leadership
Event Management
Sales
Event Planning
Creative Direction
Publications
Research
Start Ups
Lay Summary
Lay, based in Houston, TX, US, is currently a Founder and CEO at Built Authority. Lay brings experience from previous roles at JR Lay | Global Keynote Speaker, Author, and Advisor, MetriFi, Banking on Change: The Leader's Guide to Achieving Exponential Growth in the Age and Banking on Digital Growth: The Strategic Marketing Manifesto for Financial Brand. Lay holds a 2004 - 2006 MBA in Business @ University of Houston-Clear Lake. With a robust skill set that includes Leadership, Management, Marketing, Advertising, Strategic Planning and more. Lay has 1 emails and 3 mobile phone numbers on RocketReach.
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