LAVAmarketing.co Information

LAVA Marketing is a boutique CPG/Retail - B2B/B2C Marketing, Branding, and Merchandising Consultancy focused on Start-Up and CPG/Go-To-Market Product Launch Planning + Specialty & Big Box Retail Product Marketing and Merchandising. Services Include: -Develops comprehensive POV, strategies and tactical solutions -Brand development/refresh/brand guidelines and stakeholder training -Analysis: Competitive landscape, business intelligence, social media polling, trends, competitive intelligence including: e-Com sites, bloggers/social influencers, visual merchandising, path to purchase/shopping experience, marketing communications, shopper marketing, packaging and brand positioning/messaging -Identifies trends and opportunities, provides go-to-market strategies & brand marketing opportunities -Integrated Marketing and Sales Strategy -Sales Enablement Support and Training -Marketing Communications -Brand Development -Creative Services/Content Development -Shopper Marketing/Promotions Development -Packaging Development/Production -Visual Merchandising Strategy through Execution -In-Bound/Outbound Marketing -Demand Generation Strategy -Website/Landing Page Development -Owned, Earned & Paid Media Strategy -Digital and Traditional Advertising -Process Improvements/Efficiencies -Value Engineering/Estimating