Wpromote is the independent marketing agency that breaks down the barriers between brand and the bottom line. We've joined forces with creative powerhouse Giant Spoon to help our clients transform bold ideas into decisive action and business impact by uniting strategy, media, creative, and data into one fully integrated playbook. Trusted by high-growth innovators like Vuori and Peacock, category leaders like Intuit QuickBooks and Strava, and bold brands like Equinox and Aritzia, we work with brands ready to unleash their challenger spirit because they refuse to stand still.
Our experts understand how to make the most of every touchpoint across the full customer journey to drive business outcomes CFOs love. By harnessing, augmenting, and accelerating the power of human intelligence and creativity with our industry-leading Polaris IQ technology, we stay ahead of the culture and make sure our clients are ready to move first, move fast, and move confidently so they can outsmart the competition and win.
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech. Our goal: Simplify high-impact content marketing with Brafton’s platform, strategy and content creation services.
We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create:
Search Performance Briefs.
End-to-end inbound strategies.
Landing pages.
Blog posts.
eBooks.
White papers.
Infographics.
Press releases.
Videos & animations.
Newsletters, drips & other email content.
Web design, development and UX.
Much more.
Content marketing is our calling. We follow it to ROI for our customers.
Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help.
People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing.
Here are just a few of the questions we hear all the time:
How do I develop a strategy?
How do I create content that my audience will find valuable?
How can I measure what’s working (and what’s not) to make changes?
Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything.
We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights.
Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy.
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