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Laurie Efman Location
Atlanta, GA, US
Laurie Efman Work
Head of Loyalty and Lifecycle Marketing @ (September 2025 - Present)
Director, Digital and Loyalty @ (June 2024 - August 2025)
Senior Director, Loyalty Consulting @ (February 2022 - June 2024)
Loyalty Consulting Director @ (July 2021 - February 2022)
Loyalty Consultant @ (February 2020 - July 2021)
Senior Director, Client Strategy @ (January 2019 - February 2020)
Client Strategy Partner @ (January 2015 - December 2019)
Brand Manager, Americas Brand Management - Staybridge Suites and Candlewood Suites @ (January 2011 - December 2014)
Global Consumer Marketing Manager @ (January 2009 - December 2011)
Associate Manager @ (January 2004 - December 2009)
Short-term Overseas Assignment, Tokyo, Japan @ (April 2008 - December 2008)
Business Support Specialist @ (January 2003 - December 2004)
Customer Support Specialist (Contracted with Analysts International) @ (January 2002 - December 2003)
Desktop Support @ (January 2000 - December 2002)
Laurie Efman Education
Georgia State University - J. Mack Robinson College of Business
Laurie Efman Skills
Marketing Strategy
Customer Loyalty
Customer Lifecycle Management
Business Case Preparation
Marketing Budget Management
Marketing Campaigns
Strategic Thinking
Analytics
Loyalty Marketing
Strategy
Loyalty Programs
Brand Management
Customer Experience
Marketing
Marketing Management
Segmentation
Email Marketing
Integrated Marketing
Program Management
Multi-channel Marketing
Market Planning
Social Media Marketing
Database Marketing
Mobile Marketing
Leadership
Direct Marketing
CRM
E-commerce
Interactive Marketing
Direct Mail
Business Intelligence
Competitive Analysis
Campaign Management
SEM
Customer Acquisition
Web Analytics
Digital Marketing
Marketing Communications
Social Marketing
Project Management
Customer Relationship Management (CRM)
Laurie Efman Summary
Laurie Efman, based in Atlanta, GA, US, is currently a Head of Loyalty and Lifecycle Marketing at SupplyHouse. Laurie Efman brings experience from previous roles at Pet Supermarket, Bond Brand Loyalty and rDialogue, a Bond company. Laurie Efman holds a Georgia State University - J. Mack Robinson College of Business. With a robust skill set that includes Marketing Strategy, Customer Loyalty, Customer Lifecycle Management, Business Case Preparation, Marketing Budget Management and more. Laurie Efman has 2 emails and 1 mobile phone numbers on RocketReach.
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