Head of Integrated Marketing @ (May 2018 - August 2024)
Head of Channel and Product Marketing, Global Head of Jemstep Marketing (a SaaS solution) @ (April 2014 - February 2018)
Senior Consultant @ (October 2009 - April 2014)
VP, Product Management @ (June 2007 - October 2009)
VP, Channel Marketing, Co-Head of Retirement Marketing @ (June 2005 - June 2007)
AVP, Investment Strategy @ (June 2003 - June 2005)
Investment Services Advisor @ (March 2002 - June 2003)
Lauren Smith Education
University of Colorado
Bachelor of Arts - BA (Political Science and Government)
Wharton Executive Education
Strategic Marketing for Competitive Advantage
Lauren Smith Skills
Investments
Series 24
CRM
Product Management
Wealth Management
Retirement
Email Marketing
Strategic Planning
Retirement Planning
Asset Allocation
Investment Strategies
Financial Advisory
IRAs
Wealth Management Services
Risk Management
401k
Relationship Management
Separately Managed Accounts
Digital Marketing
Product Development
Market Analysis
Social Media Marketing
Account Management
Securities
Marketing Communications
Marketing Strategy
Series 7
Marketing
Mutual Funds
B2C marketing
B2B Marketing
Leadership
Online Marketing
E-commerce
Loyalty Programs
Building Brand Awareness
Brand Development
Development of strategic marketing plans
Product Marketing
Integrated Marketing
Forecasting
Web Design
Customer Segmentation Strategy
Investment Advisory
Fixed Income
Equities
Series 63
E Commerce
Customer Segmentation
Sales
Strategy
Financial Services
Microsoft Office
Separately Managed
Services
Digital Innovation
Leading transformational change
Social Media
Customer Experience Design
Business Development
PR
Data Analytics
Advertising
Talent Management
FinTech
Saas Marketing
Business Strategy
Management
Product Launch
Lauren Smith Summary
Lauren Smith, based in Washington, DC, US, is currently a SVP, Head of Marketing at Fannie Mae. Lauren Smith brings experience from previous roles at Fannie Mae, T. Rowe Price, Invesco US and Oculus Partners, LLC. Lauren Smith holds a Bachelor of Arts - BA in Political Science and Government @ University of Colorado. With a robust skill set that includes Investments, Series 24, CRM, Product Management, Wealth Management and more. Lauren Smith has 3 emails and 2 mobile phone numbers on RocketReach.
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