Laura Siegfried's Location
Denver, CO, US
Laura Siegfried's Work
- Vice President, Loyalty @ Reach
- Loyalty Consultant @ Kobie Marketing
- Partner @ Metzner Schneider Associates
- Consultant @ Metzner Schneider Associates
- Senior Director, Loyalty Practice Group @ Merkle
- Director, Customer Marketing @ Shaw's Supermarkets
- Director Customer Marketing, Shaw's @ SUPERVALU
- Account Director @ Pyro Brand Development/the Richards Group
- Vice President, Account Strategy @ Brierley – Capillary
- Senior Manager, Relationship Marketing @ Verizon
Laura Siegfried's Education
- University of Pennsylvania
Master Of Business Administration (Marketing)
1988 - 1989 - Dartmouth College
Bachelor Of Arts (History)
1981 - 1985
Laura Siegfried's Skills
- Loyalty Programs
- Strategy
- CRM
- Loyalty Marketing
- Direct Marketing
- Segmentation
- Database Marketing
- Relationship Marketing
- Marketing
- Business Development
Laura Siegfried's Summary
Laura Siegfried, based in Denver, CO, US, is currently a Vice President, Loyalty at Reach, bringing experience from previous roles at Kobie Marketing, Metzner Schneider Associates and Merkle. Laura Siegfried holds a 1988 - 1989 Master Of Business Administration in Marketing @ University of Pennsylvania. With a robust skill set that includes Loyalty Programs, Strategy, CRM, Loyalty Marketing, Direct Marketing and more, Laura Siegfried contributes valuable insights to the industry. Laura Siegfried has 1 email on RocketReach.
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