Laura Luo Email & Phone Number
SVP Analytics and Optimization @ Bank of America Merrill Lynch
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Laura Luo Location
- Boston, MA, US
Laura Luo Work
- 2017 -now SVP Analytics and Optimization @
- 2016 -2017 Marketing Analytics Manager @
- 2013 -2016 Advanced Analytics, eCommerce Insights @
- 2011 -2012 eCommerce Site Optimization @
- 2007 -2011 Web Analytics and Audience Insight @
- 2005 -2007 Email Campaign Manager @
- 2002 -2005 Strategy, Measurement and Analysis @
- 2000 -2001 eCommerce Consultant @ Arthur Andersen
Laura Luo Education
- Babson College
B.S. (Marketing & MIS)
1996-2000
Laura Luo Skills
- Omniture
- Web Analytics
- Google Analytics
- WebTrends Analytics
- Google Adwords
- Ad Serving
- comScore
- Multivariate Testing
- Newton
- Sizing
- Consulting
- Deliver Results
- Channel
- Prospects
- Insurance
- Vendors
- Behavioral Segmentation
- Sales
- On Site
- Web Operations
- CTI
- Merchandising
- Tableau
- Return on Investment
- Driving
- Collecting
- Cross Functional Team Leadership
- Management
- Revenue
- Design
- Search Engines
- Marketing Agency
- Performance Analysis
- Science
- Metrics
- Monitors
- Boston
- Adobe
- Financial Forecasting
- Scorecard
- Forecasting
- Test Execution
- Tests
- Strategy
- High Value
- Template
- Microsoft Office
- Testing
- Deloitte
- Trending
- Adobe Analytics
- Audience
- Project Management
- System Monitoring
- Rigorous
- Stakeholders
- Partnerships
- Campaigns
- Analysis
- Liberty
- Social Media
- Premium Sales
- Cross Channel
- Applications
- Business Analysis
- Metrics Definition
- Enablement
- Usability
- HTML
- Testing Process
- Sitespect
- Marketing
- Aligning
- Pipelines
- Project Planning
- Project
- Rollout
- Measurements
- Dashboard
- Analytics
- Data Hygiene
- Shopping
- Internal Audit
- E Commerce
- Distribution
- Code
- Executive Management
- Structured Finance
- Marketing Analytics
- Business Insights
- SAS
- Product Naming
- Concurrent
- Video
- Brightcove
- Microstrategy
- Organizational Behavior
- Campaign Measurement
- Multi Channel Marketing
- Optimization
- MIS
- WebTrends
- Databases
Laura Luo Summary
- Laura Luo, based in Boston, MA, US, is currently a SVP Analytics and Optimization at Bank of America Merrill Lynch. Laura Luo brings experience from previous roles at John Hancock Financial Services, Liberty Mutual Insurance, Staples and Boston.com. Laura Luo holds a 1996 - 2000 B.S. in Marketing & MIS @ Babson College. With a robust skill set that includes Omniture, Web Analytics, Google Analytics, WebTrends Analytics, Google Adwords and more. Laura Luo has 3 emails and 1 mobile phone numbers on RocketReach.
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