Laura Liang's Location
Shanghai, Shanghai, China
Laura Liang's Work
- Managing director and Chief Strategy Officer @ DDB China Group
- Head of Planning @ McCann Worldgroup (shanghai)
- Planning Director @ Ogilvy
- Regional strategic planner @ eYeka
- Senior planner @ TBWA\Worldwide
- Planner @ BBH China
- Senior researcher @ Kantar XTEL
Laura Liang's Education
- Shanghai Jiao Tong University
Bachelor of Engineering - BE (Industrial and Product Design)
2000 - 2004
Laura Liang's Skills
- Planning
- Digital Strategy
- Consumer Insights
- Creative Strategy
- Communications Planning
- Strategic Planning
- Advertising
- Creative Briefs
- Campaign Planning
- Creative Development
Laura Liang's Summary
Laura Liang, based in Shanghai, Shanghai, China, is currently a Managing director and Chief Strategy Officer at DDB China Group, bringing experience from previous roles at McCann Worldgroup (shanghai), Ogilvy & Mather, eYeka and TBWA. Laura Liang holds a 2000 - 2004 Bachelor of Engineering - BE in Industrial and Product Design @ Shanghai Jiao Tong University. With a robust skill set that includes Planning, Digital Strategy, Consumer Insights, Creative Strategy, Communications Planning and more, Laura Liang contributes valuable insights to the industry. Laura Liang has 2 emails on RocketReach.
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