Laura Higgins Email & Phone Number
Vice President, Global Customer Success and Digital Strategy @ Sg - Lottery
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Laura Higgins Location
- Raleigh, NC, US
Laura Higgins Work
- 2025 - now Vice President, Global Customer Success and Digital Strategy @
- 2022 - 2025 VP, Shopper Engagement Platforms @
- 2021 - 2022 Head of Digital Loyalty Innovation @
- 2020 - 2021 Sr. Director, Shopper Experience Digital Labs: OmniChannel and Customer Next Strategy @
- 2019 - 2020 Sr. Director, Growth Program Strategy and Operations @
- 2019 - 2019 Sr. Director and General Manager, Category Expansion @
- 2017 - 2019 Director and General Manager - Category Expansion @
- 2016 - 2017 General Manager - Personalized Gifts @
- 2015 - 2016 General Manager - Statement Gifts @
- 2015 - 2015 Brand Director - Global Dawn and Cascade @
- 2013 - 2015 Sr Assistant Brand Director, Cascade Brand @
- 2011 - 2013 Assistant Brand Director, Swiffer Brand @
- 2010 - 2010 Marketing Intern, Swiffer Brand @
- 2008 - 2009 Director of Financial Planning and Analysis @ CEB, now Gartner
- 2003 - 2008 Finance Associate - Associate Director, Financial Planning and Analysis @ CEB, now Gartner
Laura Higgins Education
- University of Michigan - Stephen M. Ross School of Business 2009 - 2011
- Kenyon College 1999 - 2003
Laura Higgins Skills
- Competitive Analysis
- Financial Modeling
- Strategy
- Analytics
- Business Strategy
- Cross-functional Team Leadership
- Financial Analysis
- Strategic Planning
- Valuation
- Corporate Finance
- Data Analysis
- Market Research
- Due Diligence
- Business Development
- Forecasting
- Project Management
- Mergers
- Marketing Strategy
- Process Improvement
- Business Analysis
- Business Planning
- Marketing
- Pricing
- Customer Insight
- Segmentation
- Product Development
- Brand Management
- Pricing Strategy
- Consumer Products
- Product Innovation
- Consumer Insight
- Strategic Financial Planning
- Finance
- Management
- Change Management
- Leadership
- Joint Ventures
- Marketing Research
- Digital Marketing
- Analysis
- Market Planning
- Market Analysis
- Sales
- Advertising
Laura Higgins Summary
- Laura Higgins, based in Raleigh, NC, US, is currently a Vice President, Global Customer Success and Digital Strategy at SCIENTIFIC GAMES. Laura Higgins brings experience from previous roles at Albertsons Companies and Shutterfly, Inc.. Laura Higgins holds a 2009 - 2011 University of Michigan - Stephen M. Ross School of Business. With a robust skill set that includes Competitive Analysis, Financial Modeling, Strategy, Analytics, Business Strategy and more. Laura Higgins has 2 emails and 4 mobile phone numbers on RocketReach.
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