2019 -2022 Vice President, Principal Analyst, Demand and Account-Based Marketing @
2017 -2019 Senior Research Director and Team Lead, Demand Marketing @
2014 -2017 Research Director, Demand Creation Strategies @
2014 -2014 Head of Program Operations - Oracle (Eloqua) Marketing Cloud Success Program @
2013 -2014 Manager, Marketing Coaches @
2011 -2013 Success Coach @
2007 -2011 Best Practice Consultant @
2006 -2007 Marketing Programs Manager @
2004 -2006 Product Marketing Manager @
2003 -2004 Marketing Director @
2001 -2003 Marketing Manager @
2000 -2000 Channel Marketing Manager @
1999 -2000 Marketing Manager @
Laura Cross Education
University of Southern California
Laura Cross Skills
Product Marketing
Lead Management
Direct Marketing
Solution Selling
Database Marketing
Requirements Analysis
Salesforce.com
B2B
Online Marketing
Lead Scoring
Content Marketing
Sales Enablement
Lead Generation
B2B Marketing
Strategic Planning
Strategy
Oracle
Marketing Automation
Demand Generation
Marketing
Eloqua
Microsoft Excel
Go To Market Strategy
Customer Service
Campaign Management
Enterprise Software
Marketing Operations
Email Marketing
SaaS
Management
Research
Analytics
CRM
ROMI
Laura Cross Summary
Laura Cross, based in Frisco, TX, US, is currently a Vice President, Principal Analyst - B2B Marketing Operations, B2B Revenue Operations at Forrester. Laura Cross brings experience from previous roles at Forrester, SiriusDecisions and Eloqua. Laura Cross holds a University of Southern California. With a robust skill set that includes Product Marketing, Lead Management, Direct Marketing, Solution Selling, Database Marketing and more. Laura Cross has 2 emails and 2 mobile phone numbers on RocketReach.
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