Vice President, Principal Analyst, Demand and Account-Based Marketing @ (August 2019 - April 2022)
Senior Research Director and Team Lead, Demand Marketing @ (May 2017 - August 2019)
Research Director, Demand Creation Strategies @ (March 2014 - April 2017)
Head of Program Operations - Oracle (Eloqua) Marketing Cloud Success Program @ (January 2014 - March 2014)
Manager, Marketing Coaches @ (October 2013 - January 2014)
Success Coach @ (June 2011 - October 2013)
Best Practice Consultant @ (September 2007 - June 2011)
Marketing Programs Manager @ (February 2006 - September 2007)
Product Marketing Manager @ (September 2004 - January 2006)
Marketing Director @ (December 2003 - September 2004)
Marketing Manager @ (January 2001 - November 2003)
Channel Marketing Manager @ (April 2000 - December 2000)
Marketing Manager @ (January 1999 - March 2000)
Laura Cross Education
University of Southern California
Laura Cross Skills
Product Marketing
Lead Management
Direct Marketing
Solution Selling
Database Marketing
Requirements Analysis
Salesforce.com
B2B
Online Marketing
Lead Scoring
Content Marketing
Sales Enablement
Lead Generation
B2B Marketing
Strategic Planning
Strategy
Oracle
Marketing Automation
Demand Generation
Marketing
Eloqua
Microsoft Excel
Go To Market Strategy
Customer Service
Campaign Management
Enterprise Software
Marketing Operations
Email Marketing
SaaS
Management
Research
Analytics
CRM
ROMI
Laura Cross Summary
Laura Cross, based in Frisco, TX, US, is currently a Vice President, Principal Analyst - B2B Marketing Operations, B2B Revenue Operations at Forrester. Laura Cross brings experience from previous roles at Forrester, SiriusDecisions and Eloqua. Laura Cross holds a University of Southern California. With a robust skill set that includes Product Marketing, Lead Management, Direct Marketing, Solution Selling, Database Marketing and more. Laura Cross has 2 emails and 2 mobile phone numbers on RocketReach.
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