Vice President, Principal Analyst, Demand and Account-Based Marketing @ (August 2019 - April 2022)
Senior Research Director and Team Lead, Demand Marketing @ (May 2017 - August 2019)
Research Director, Demand Creation Strategies @ (March 2014 - April 2017)
Head of Program Operations - Oracle (Eloqua) Marketing Cloud Success Program @ (January 2014 - March 2014)
Manager, Marketing Coaches @ (October 2013 - January 2014)
Success Coach @ (June 2011 - October 2013)
Best Practice Consultant @ (September 2007 - June 2011)
Marketing Programs Manager @ (February 2006 - September 2007)
Product Marketing Manager @ (September 2004 - January 2006)
Marketing Director @ (December 2003 - September 2004)
Marketing Manager @ (January 2001 - November 2003)
Channel Marketing Manager @ (April 2000 - December 2000)
Marketing Manager @ (January 1999 - March 2000)
Laura Cross Education
University of Southern California
Bachelor of Arts (B.A.)
Laura Cross Skills
Analytics
B2B
B2B Marketing
CRM
Campaign Management
Coaching
Content Marketing
Customer Satisfaction
Database Marketing
Demand Generation
Digital Marketing
Direct Marketing
Eloqua
Email Marketing
Enterprise Software
Go-to-market Strategy
Lead Generation
Lead Management
Lead Scoring
Marketing
Marketing Automation
Marketing Operations
Marketing Strategy
Multi-Channel Marketing
Online Marketing
Operations
Product Marketing
ROMI
SaaS
Sales Enablement
Salesforce.com
Social Media Marketing
Solution Selling
Strategic Planning
Strategy
Requirements Analysis
Oracle
Microsoft Excel
Go To Market Strategy
Customer Service
Management
Research
Laura Cross Summary
Laura Cross, based in Frisco, TX, US, is currently a Vice President, Principal Analyst - B2B Marketing Operations, B2B Revenue Operations at Forrester. Laura Cross brings experience from previous roles at Forrester, SiriusDecisions and Eloqua. Laura Cross holds a Bachelor of Arts (B.A.) @ University of Southern California. With a robust skill set that includes Analytics, B2B, B2B Marketing, CRM, Campaign Management and more. Laura Cross has 2 emails and 2 mobile phone numbers on RocketReach.
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