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Laura Bernier Location
Los Angeles, CA, US
Laura Bernier Work
Head of Strategy at Newland @ (July 2022 - Present)
Vice President, Group Strategy Director @ (December 2021 - July 2022)
Vice President, Group Strategy Director @ (March 2022 - April 2022)
Strategy Director - West Coast Strategy Lead - Head of Research and Insight Center of Excellence @ (September 2018 - March 2022)
Vice President, Account Planning @ (April 2016 - August 2018)
Strategic Planning Director @ (September 2014 - March 2016)
Senior Strategic Planner @ (October 2013 - September 2014)
Senior Marketing Research Manager - Premium Coffee @ (November 2012 - September 2013)
Senior Marketing Research Manager - Foodservice @ Kraft Foods (July 2011 - November 2012)
Manager, Marketing Research Insights @ (September 2006 - May 2008)
Senior Project Director @ (March 2004 - June 2006)
Senior Research Analyst @
Senior Marketing Research Manager - Consumer Relationship Marketing @
Laura Bernier Education
Augustana College
Bachelor Of Arts (Business Administration, French)
1997-2001
Laura Bernier Skills
Strategy
Leadership
Consumer Insights
Segmentation
Marketing Strategy
Competitive Analysis
Analytics
Shopper Marketing
Product Development
Quantitative Research
Consumer Products
Consumer Behaviour
Research
Consumer Behavior
Analysis
Integrated Marketing
Marketing Communications
Brand Management
Customer Satisfaction
Data Analysis
Advertising
Go-to-market Strategy
Customer Relationship Management (CRM)
Content Strategy
Strategic Planning
Digital Strategy
Qualitative Research
Focus Groups
Strategic Thinking
Management
Brand Equity
Concept Generation
Advertising Research
Brand Tracking
Nielsen
Consumer Insight
Customer Loyalty
Loyalty Marketing
Retention Strategies
Brand Positioning Strategies
Brand Strategy
Creative Briefs
Strategic Insights
Marketing Research
Churn Mitigation
Onboarding Strategy
Communication Strategy
Market Research
Customer Insight
Marketing
Customer Relationship Management Crm
Go To Market Strategy
Customer Relationship Management
Laura Bernier Summary
Laura Bernier, based in Los Angeles, CA, US, is currently a Head of Strategy at Newland at The Newsette. Laura Bernier brings experience from previous roles at Formerly Known As, Rauxa and Phelps. Laura Bernier holds a 1997 - 2001 Bachelor Of Arts in Business Administration, French @ Augustana College. With a robust skill set that includes Strategy, Leadership, Consumer Insights, Segmentation, Marketing Strategy and more. Laura Bernier has 4 emails and 5 mobile phone numbers on RocketReach.
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