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The fastest-growing audience in America isn’t niche, it’s the future. Yet most brands are still talking past them. LatiNation was built to change that. Walter F. Ulloa launched LATV with a bold belief: Latinos deserved to see themselves fully reflected in media. Today, his son Bruno Seros-Ulloa and co-founder Andrés Palencia built LatiNation to carry that mission forward and scale it for a new generation — as bicultural operators who understand the audience from the inside out. LatiNation is a culture-first media company reaching Gen Z and Millennial Latinos across social, streaming, FAST, linear, and digital — delivering the scale brands need and the authenticity audiences demand. Our content is unapologetically authentic, reflecting the voices, identities, and passions of English-speaking and bilingual Latinos shaping culture today. Through original franchises including Foodie on the Go with Chiquis, Blacktinidad, The Q Agenda, and our flagship Latina empowerment series Peligrosa HQ, we reflect the full spectrum of Latino identity — from Afro-Latino and LGBTQ+ voices to empowered Latinas. For brands ready to reach the audience fueling America’s cultural and economic growth, LatiNation is your partner. Top-ranked Hispanic-focused digital ad network in the U.S. (Comscore Media Metrix®)

LatiNation Questions

Andres Palencia is the CEO of LatiNation.

66 people are employed at LatiNation.

LatiNation is based in Los Angeles, California.

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