Many women can sum up the relationship they have with their hair in one simple phrase: it’s complicated.
More than just a physical feature, hair is deeply personal. From style to cut to color, hair is a commitment. To some, it can be a source of frustration. To others, a point of pride. For most, it is a lifelong relationship filled with highs, lows, and everything in between.
At Design Essentials, we believe that everyone deserves to feel beautiful. Our products can give you the fresh start you need or keep you crowned with certainty through every step of your day. We are committed to helping you achieve your best hair because we know that beauty begins with confidence.
SheaMoisture: Black founded & Black Led
Certified B Corp Hair & skin care made with fair trade ingredients and love
SheaMoisture is the legacy of founder and CEO Richelieu Dennis’ grandmother Sofi, who sold handcrafted shea butter soaps and salves in Sierra Leone to support her family, after she was widowed at a young age. Sofi became known as a healer throughout the countryside, and taught her recipes to her Richelieu.
Nubian Heritage had its humble beginnings in Harlem. After graduating from college, Richelieu and his best friend, Nyema Tubman, began selling their culturally authentic creations in Harlem as street vendors. Guided by the legacy of ancient Nubia, the world's first melting pot, we remix global healing traditions into modern wellness solutions.
Though our purpose-driven Community Commerce business model, SheaMoisture ethically sources shea butter from 15 women’s co-ops in Northern Ghana. We don’t just buy the women’s raw materials — we help them develop self-sustaining businesses. An ethical wage premium is paid to these enterprising women, and they become our partners, not just our suppliers. With their rise in income, they experience greater health, access to education and the benefits of financial freedom.
Pattern Beauty, founded by Tracee Ellis Ross, is a haircare line designed to exceed the beauty needs of the curly, coily, and tight-textured masses.
We are grounded in and centered around the celebration of Black beauty and creating a space for empowering and loving authentic beauty. Available at retailers including Ulta Beauty, Sephora (US + CAN), Macys, Boots and Ulta Beauty at Target, PATTERN is not only disrupting and redefining prestige hair care, we are doing so with innovative formulas and unrivaled content.
PATTERN offers products in the wash, style, treat and heat categories, having won numerous awards from Allure, Ebony, ESSENCE, Marie Claire, and New Beauty.
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