Latin Field (formerly Improdir) Information

We are a full service market research agency that has specialized in Latin America for the past 28+ years. We understand the market, the challenges, and how to deliver successful insights on the most complex of projects. There are many things we do differently at Latin Field including very strict processes for quality control and great client service. We are available when our clients need us and we work diligently to keep their trust. In the words of Forrest Gump, Market Research in Latin America is often seen as a “box of chocolates” because most researchers never know what they’ll get out of it. Multicultural research doesn’t have to be that way when you work with a team that embraces challenges, makes intelligent decisions, and gets the job done on time and within budget.