Lateral Brand Information

A NEW PERSPECTIVE ON MARKETING At Lateral Brand, our objective is to provide Business Development, Branding and Marketing expertise and experience in the most cost-efficient way. By combining lateral thought with a rigorous analysis of metrics, we deliver results beyond those that can be achieved by either of these skill sets operating in isolation. Lateral Brand offers solutions that are affordable and which present a highly-efficient way of building on existing marketing activities. The conventional solution to a shortfall of marketing expertise is for an organization to make a full-time hire of a C-suite executive,, or to outsource all marketing activities. Both of these options are expensive and time consuming. By utilizing our Fractional Chief Marketing Officer (FCMO) services, existing C-Level executives can continue to contribute to the creation of a Marketing Plan, but devote the bulk of their time to their core responsibilities. With a lower cost of entry, and immediate returns that leverage your existing staff and knowledge base, the ROI presented by a Lateral Brand collaboration far exceeds other alternative routes. We believe that for maximum effectiveness and accountability, a good Marketing Plan should offer deliverables. These deliverables should be both at the event level (production of collateral), and at the strategic level (quantifiable increases in a brand’s visibility.) By working with your team to establish milestones as part of the plan, progress can be quantified and evaluated. Our background includes more than twenty years of experience managing all aspects of brand development and marketing. Our clients are in many fields: High-Tech product manufacturers, Private Equity firms, Medical SaaS providers, and Not for Profit organizations. We are based in New London, CT, but our services are available anywhere in the US.