Welcome to PHD.
Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected. - combines data, technology, and human expertise collaboratively to achieve greatness.
This is how we are one of the world’s most awarded media agencies, and currently ADWEEK’s Global Media Agency of the Year.
We have around 6,500 people in 81 offices across 74 countries, all connected in one platform, Studio. Studio, which launched in 2018, allows our account teams, planners, and strategists worldwide to collaborate to create online campaigns, producing 70,000 unique ideas from across the agency, together.
This is how we transform experiences.
This is how we move brands and businesses forward.
www.phdmedia.com
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people.
That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow.
Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless.
We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers.
The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses.
#GrowFearless #PositiveProvocation
Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line. We believe in today’s world this is the best way for our clients to achieve sustainable growth.
We achieve this by breaking down the barriers that restrict talent and ideas.
Which is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR and Health. This allows us to not only operate but innovate at the intersection of capabilities and talent. We believe impact and magic lies at this intersection. Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.
The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.
We call this Borderless Creativity.
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