The Better India is the world’s largest impact-driven, positive stories platform. We reach over 250 million readers each month, across languages - English, Hindi, Gujarati and Malayalam. Our solutions-oriented reporting features stories of changemakers and innovators, with a highlight on small enterprises, grassroots innovations, sustainability initiatives, and more. Inspired by our protagonists, thousands of readers have made positive changes to the community around them, each year.
In addition, The Better India has partnered with social impact organisations, corporates, NGOs, the government and citizens to organise and highlight initiatives delivering real impact. We have helped raise relief money, bring about economic independence to the needy and revive degraded environments and lakes, amongst other activities.
Bare Necessities addresses the issue that products that we use on a daily basis are packaged in plastic and loaded with chemicals contributing to the plastic pollution crisis. Additionally, we seek to address education levels about this issue within India.
This is an issue that affects the entire population of India, yet, only a handful of social businesses are addressing this issue within the country. Thus, by promoting adoption of responsible consumption we aim to divert harmful chemicals and plastics from ending in landfills or into waterways, which reach the ocean and harm life on the planet.
Through our work, that functions within circular economy methodology, we also aim to increase the amount of stakeholders involved with reducing waste throughout this country.