Lasso Information

Not your average PRM. Lasso is a Partnerships Operating System that works where you and your partners work. Our platform uses AI to help companies scale revenue with ease of use in mind, while always compliant. Our platform simplifies the entire partner lifecycle, from AI-driven deal intake and accurate partner payouts to real-time insights. We turn every partner connection into measurable growth. About Us At Lasso, we believe that partnerships can be a real growth channel for any business. Our enterprise-grade platform is built to handle the complexities of a scaling partnership program, ensuring 100% compliance and supporting you as you grow your network and process thousands of deals. Key features include: AI Co-pilot: Automate tasks and streamline your workflow. Automated Payouts: Pay partners accurately in any currency. Seamless automated CRM Integrations: Works with top CRMs like Salesforce, HubSpot and Pipedrive Branded Partner Portal: A central hub for collaboration. Flexible Rewards: Easily set up and manage commissions and incentives. Aplly mutliple incentives to multiple partners per opportunity Automated Deal Registration: Simplify the process for your partners. Slack integration: Work where your partners work Our goal is to provide businesses with the clarity and tools they need to make partnerships a core part of their growth strategy, without the headaches of reconciliation and managing compliance