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Larry Ruff Location
San Francisco, CA, US
Larry Ruff Work
2023 -now Board Director, Board Executive and Finance Committee Member @
2022 -2023 President and Board Director @
2020 -2022 President and Chief Operating Officer @
2014 -2020 Vice Chair Board of Directors and Chair, Nominating and Governance Committee @
2024 -now Founding Member @
2023 -2025 Board of Advisors @
2020 -2023 Leadership Council on Combating Racism and Promoting Diversity, Equity, Inclusion and Belonging @
2014 -2020 Founder and CEO @ Larry Ruff & Associates Consulting, LLC
2017 -2019 Board Director, CEO and President @
2012 -2016 Executive Advisor @
2015 -2015 Strategy and Marketing Consultant @
2014 -2015 Interim Co-Chief Marketing Officer @
2009 -2012 Chief Strategy Officer, SVP, Strategy and Business Development @
2005 -2009 Global Marketing Officer @
1999 -2005 Strategy, Business Development and Marketing Leader @
1996 -1998 Vice President, Marketing - Europe, Middle East and Africa (EMEA) @
1993 -1995 Managing Director - Spain and Portugal @
1987 -1993 Marketing Leader @
1982 -1987 Brand Management @
1978 -1980 Production Planner @ Maidenform, Inc.
Larry Ruff Education
Cornell Johnson Graduate School of Management
MBA (Marketing)
1980-1982
Rutgers, The State University of New Jersey-New Brunswick
B.A. (Economics)
1974-1978
Columbia Business School
Executive Education Program (Digital Marketing Strategy)
Larry Ruff Skills
Strategy
Brand Management
Marketing Strategy
Cross-functional Team Leadership
Digital Marketing
Brand Architecture
Strategic Planning
Consumer Insight
Go-to-market Strategy
E-commerce
Leadership
Brand Development
Executive Management
Product Development
Marketing Research
Marketing
Management
P&L Responsibility
Brand Development Strategy
Global Marketing
Business Strategy
Competitive Analysis
Market Analysis
Brand Portfolio Strategy
Corporate Strategy Formulation
Positioning
Integrated Marketing
Segmentation
Market Research
Strategic Partnerships
Market Planning
Innovation Development
Apparel
Retail
Customer Insight
Consumer Behaviour
Business Development
Entrepreneurship
Business Process Improvement
Thought Leadership
Consumer Products
P&L Management
Merchandising
Team Leadership
Brand Equity
Product Marketing
Consumer Marketing
Leadership Development
International Marketing
Board Governance
Business Analysis
Training
Development
Research
Consumer Goods
SAN
Directors
Microsoft Excel
Public Speaking
E Commerce
Cross Functional Team Leadership
Go to Market Strategy
Larry Ruff Summary
Larry Ruff, based in San Francisco, CA, US, is currently a Board Director, Board Executive and Finance Committee Member at Fair Trade USA. Larry Ruff brings experience from previous roles at Fair Trade USA and Life 50 | A World 50 Group Community. Larry Ruff holds a 1980 - 1982 MBA in Marketing @ Cornell Johnson Graduate School of Management. With a robust skill set that includes Strategy, Brand Management, Marketing Strategy, Cross-functional Team Leadership, Digital Marketing and more. Larry Ruff has 3 emails and 3 mobile phone numbers on RocketReach.
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