Lapwing As Competitors

Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance. Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.

We have been producing quality clothing using wool as a raw material since 1853, making Devold the oldest manufacturer of knitted garments in Norway. We were founded on innovation, and it is that same innovation that has driven us forward ever since. Designed and tested in Norway. Made in Europe. Everything we make have an impact, but we believe choosing natural fabrics is one of the best things we can do to protect people and protect the planet. We are huge advocates for the world’s best fibre, which is by nature 100% renewable and functional, and helps to protect people and planet. As experts in wool, we understand the importance of managingit correctly to guarantee quality and traceability. Within protective workwear we supply underwear, mid-layer garments, socks and accessories. All designed to protect users against cold, heat and flames.

Whether you’re sailing a boat, pitching a tent or starting a revolution, you will have better luck if you bring some friends. Together with an odd band of scientists, artists, designers and adventurers, we are pushing the boundaries of how outdoor clothing is made. Together with our customers, we are recycling, renting, repairing and reusing our way to a new, sustainable outdoor industry. Let’s climb a mountain. Run a mile. Eat a cake. Start a band. Save the world. Call your best friend, your mom and all your cousins. The more the merrier!