Since 2011, our award-winning content has inspired millions of you to chase your travel dreams. Now, we’re taking you there with our immersive, small-group adventures.
Curated by experts and led by Local Insiders, our trips bring together like-minded travellers to share new experiences, and make unforgettable memories. Say goodbye to the well-trodden path, and hello to one-of-a-kind, premium adventures designed to reignite a sense of wonder for the world – and an appetite for the unfamiliar.
And it couldn’t be easier. From curating authentic experiences to hand-picking unique accommodations, we’ve done all the hard work for you – so all you need to do is book. With 24-hour response time, your own dedicated travel expert and flexible booking policies as standard, we make exploring the world hassle free.
We’re also committed to doing travel right. Looking after our planet is more essential than ever, which is why we’re on our way to becoming a fully carbon neutral travel company – just a part of how we help people explore the world while being good to it.
For us, travel is about making connections – with a place, its people and its culture. Our small-group trips are an invitation to connect with a destination, to dive beneath the surface and experience it authentically. So whether on your own or with a group of friends, join us, and discover the world the Culture Trip way.
From traditional to digital media, From China to America, Europe, Africa and the rest of Asia, the China Daily Group is an authoritative provider of information, analysis, comment and entertainment to global readers with a special focus on China.
While China Daily has firmly established itself as the leading English-language news organization in China since its founding in 1981, the group also publishes the US, European, African, Asia-Pacific and Hong Kong editions of the flagship brand with a total circulation of 800,000.
The group’s new-media arm has eight website clusters and three mobile platforms, which provide a cutting edge for the group’s development.
The readership, both in China and the rest of the world, is mainly high-level officials, diplomats, executives and academics. The group’s newspaper are now part of the international mainstream media and the most-frequently quoted by foreign media.
The group is accelerating its pace of overseas expansion through its global reporting and communication networks, and in the process, building a world-class multimedia enterprise.
The China Daily Group has 16 print publications including those on the mainland and Hong Kong, with dedicated editions for the United States, Europe, Asia and Africa.
Weibo (NASDAQ: WB) is a leading social media platform for people to create, distribute and
discover Chinese-language content. By providing an unprecedented and simple way
for Chinese people and organizations to publicly express themselves in real
time, interact with others on a massive global platform and
stay connected with the world, Weibo has had a profound social impact in China.
Since our inception four years ago, Weibo has amassed a large user base in China
and in Chinese communities in more than 190 countries. In December 2013, Weibo
had 129.1 million monthly active users, or MAUs, and 61.4 million average daily
active users, or average DAUs, increasing from 96.7 million MAUs and 45.1
million average DAUs in December 2012, and 72.9 million MAUs and 25.2 million
average DAUs in December 2011. In March 2014, Weibo had 143.8 million MAUs and
66.6 million average DAUs, increasing from 107.3 million MAUs and 48.6 million
average DAUs in March 2013. A microcosm of Chinese society, Weibo has attracted
a wide range of users, including ordinary people, celebrities and other public
figures, as well as organizations such as media outlets, businesses, government
agencies and charities.
Weibo represents a new online experience in China by combining the means of
real-time public self-expression with a powerful platform for social
interaction, as well as content aggregation and distribution. Any user can
create and post a feed of up to 140 Chinese characters and attach multimedia or
long-form content. User relationships on Weibo may be asymmetric; any user can
follow any other user and add comments to a feed while reposting. The simple,
asymmetric and distributed nature of Weibo allows an original feed to become a
live viral conversation stream. Over 2.8 billion feeds were shared on Weibo in
December 2013, including 2.2 billion feeds with pictures, 81.7 million feeds
with short videos and 21.5 million feeds with songs.
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