Our portfolio of iconic household brands is the vehicle for our mission. As one of Africa's largest listed FMCG manufacturers, our core business is ensuring these everyday foods and beverages nourish lives from the biggest cities to the smallest villages.
Our iconic brands are well-known in South Africa, and our products cater for every meal and occasion. Our portfolio also includes leading brands in the home and personal care segments, and we have a growing presence in Africa. Our purpose is to nourish and nurture more lives every day.
The Tiger Brands product range remain consumer favourites year-after-year including brands like Koo, Fattis and Monis, Jungle Oats, All Gold, Purity, Oros, Ingrams, Doom and Tastic Rice.
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Originally established in 1997, Pioneer Foods is now one of the largest listed FMCG Companies in South Africa, producing and distributing a broad range of branded foods and beverages. In 2008 we were listed on the Johannesburg Stock Exchange (JSE). Mainly operating in SA, we provide wholesale, retail and informal trade customers with wholesome, high quality products. As well as export our goods to more than 60 countries around the globe.
With our people-come-first approach to everything we do and commitment to excellence, our range of products has grown to include some of the most beloved brands, such as WEET-BIX, Liqui-Fruit, Ceres, SASKO, Safari, Spekko and White Star Super Maize Meal. Today, we have three main divisions:
Essential Foods, home to our wheat and maize products, pasta, rice, beans and other dried vegetables, plus a large bakery.
Groceries, where we produce breakfast cereals, rusks, cake mixes, baking aids, dried fruit products, nuts, sweet and savoury spreads, processed salads, long-life fruit juices, and more.
And International, which is primarily structured around an export business model that is managed across two channels, Africa and Rest of the World. Our fruit business also operates from this division, and our Bokomo Foods UK business.
Meadow specie specific apps have been developed to expand the on-farm service from a predominantly technical nutritional focus to include financial parameters. Ultimately, everything we do is centred around the single purpose to improve the profit position of all stake holders. These apps are snapshots of the current financial position of the customer, given a specific set of conditions and will illustrate the impact of any changes to these conditions on the net profit of the customer. Every Technical Advisor has been issued with a new toolbox that contains the equipment required to effectively perform on-farm duties. The equipment is safely stored in predesigned storage spaces inside the toolbox to ensure it does not move about and get damaged during travelling. The whole toolbox can be placed in the boot of a car to ensure that every piece of equipment is always close at hand. A Professional Development Program was developed whereby every sales and/or technical person is required to perform a bi-annual evaluation to ensure compliance to Meadow standards and the continuous drive for excellence. The PDP contributes to ensure the Meadow sales and technical people stay informed of new developments and are equipped to handle unexpected challenges. Our People: proudly drive Meadow Feeds' vision to deliver more than just feed throughout Southern Africa. A culture of hard work and respect for ethical business practices and good governance is clearly evident throughout our organisation. Our Pedigree: Since 1942 Meadow Feeds has been supplying safe, high quality feed to Southern African livestock producers, using our unrivaled experience and expertise to earn the trust of generations of farmers who bring wholesome meat, milk and eggs to your table. Our Passion: for animal nutrition has made us the largest feed company in Africa and the leading supplier of innovative high performance feed solutions. Our Purpose: is to scientifically, and cost effectively, meet the requirements of modern farm animals, which require a ...