Lainie McMinn Email & Phone Number
Director and Founder @ Truth-Serum
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Lainie McMinn Location
- Melbourne, VIC, AU
Lainie McMinn Work
- Director and Founder @ (March 2010 - Present)
- Research Director - Consultant @ (June 2019 - Present)
- Managing Partner @ Insight Led Research Solutions (May 2010 - Present)
- Group Account Director @ (March 2007 - January 2009)
- Senior Marketing Consultant @ (October 2006 - March 2007)
- Senior Account Director @ (October 2005 - October 2006)
- Senior Account Director @ Finex Communications London (January 2004 - January 2005)
- Regional Account Director @ (January 1998 - January 2003)
- Account Manager @ Young & Rubicam Mattingly (January 1996 - January 1998)
- Qualitative Research Assistant @ (January 1993 - January 1996)
- Insights Director @
Lainie McMinn Education
- Monash University
(Marketing)
1993-1995
Lainie McMinn Skills
- Advertising
- Analytical Skills
- Brand Development
- Brand Equity
- Brand Management
- Business Insights
- Communication
- Consumer Behaviour
- Consumer Insight
- Consumer Insights
- Creative Direction
- Creative Strategy
- Customer Insight
- Digital Marketing
- Digital Media
- Digital Research
- Digital Strategy
- Direct Marketing
- FMCG
- Integrated Marketing
- Management
- Market Research
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Research
- Marketing Strategy
- Media Planning
- Mobile Marketing
- Netnography
- Online Advertising
- Online Research
- Qualitative Research
- Relationship Marketing
- Research
- Research Design
- Segmentation
- Sponsorship
- Statistical Analysis
- Strategic Communications
- Strategic Planning
- Strategy
- Visualization
Lainie McMinn Summary
- Lainie McMinn, based in Melbourne, VIC, AU, is currently a Director and Founder at Truth-Serum. Lainie McMinn brings experience from previous roles at 89 Degrees East, Insight Led Research Solutions, Sapientnitro and Gemba Innovation. Lainie McMinn holds a 1993 - 1995 Monash University. With a robust skill set that includes Advertising, Analytical Skills, Brand Development, Brand Equity, Brand Management and more. Lainie McMinn has 2 emails and 2 mobile phone numbers on RocketReach.
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