lag. Information

lag. is a creative studio built on craft, storytelling and quality. We create digital content for gaming, esports and the wider entertainment ecosystem, not just as professionals, but as fans. We play. We watch. We care. And we’ve been lucky enough to grow alongside the industry. We work with publishers, developers, leagues, tournament organisers and brands, helping shape projects from the first idea to the final frame. Strategy, creative, production, post-production, motion, design, social content, and everything in between. We’re directors, editors, designers, producers, strategists and gamers. Basically, a bunch of people who really like making things. We care about the process as much as the result. Trying things, figuring things out, bringing different disciplines together and finding the right way to tell each story. We use the tools available to us to make the work better, without taking away the part we actually enjoy: doing the work. We make things we’d want to watch, play, share or experience ourselves. Which means we have one simple rule: if we’re not excited about it, it doesn’t ship. Based in Madrid, working with people across Europe, North America and Latin America. Got something in mind? Hit us up. Let’s make something worth making.