Physical fitness has long been central to Kaelin Tuell Poulin's life. When she was 19 and clinically obese, she lost 65 pounds in under a year. Just a few years later, that journey would serve as the centerpiece for her career, too. In 2015, she and her husband Brandon Poulin founded LadyBoss, the Albuquerque, New Mexico-based weight-loss business, which today sells resources and tools to women looking to shed pounds. For $27 a month, LadyBoss customers gain access to an app with meal plans, recipes, workout guides, and more. There's also personal training and coaching, a supplements line, and gear--all sporting a neon pink LadyBoss logo. The company is on track to book between $40 and $50 million in revenue this year. --Anna Meyer
| Website | http://www.ladyboss.com |
| Revenue | $32.4 million |
| Employees | View employees |
| Address | 10010 Indian School Rd NE, Albuquerque, New Mexico 87112, US |
| Phone | +1 877-246-0781 |
| Industry | Consumer Services General, Consumer Services |
| Competitors | WeightWatchers, MyFitnessPal, Noom, Fitness Blender, Herbal Life, Beach Body, Nutrisystem, Inc., Tone It Up, Fitbit (now part of Google), Sworkit Health +34 more (view full list) |
| SIC | SIC Code 8099 Companies, SIC Code 809 Companies, SIC Code 80 Companies |
| NAICS | NAICS Code 81 Companies, NAICS Code 812 Companies |
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LadyBoss Questions
The LadyBoss annual revenue was $32.4 million in 2026.
LadyBoss is based in Albuquerque, New Mexico.
The NAICS codes for LadyBoss are [81, 812].
The SIC codes for LadyBoss are [8099, 809, 80].
