Compete is a data analytics and a digital marketing tool that assesses website usability and online success to identify key performance indicators. Compete uses data from US sites to give customer valuable insights into customers competitors traffic sources, website hits, demographics, geographies, visitor insights, website comparisons, traffic sources and more.
Alexa is a competitor intelligence and website analytics software that provides actionable SEO insights based on a sample of data from the web. Alexa enables users to view audience demographics, engagement, traffic trends, keyword research, traffic sources, and website comparisons.
Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.
PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.
Salesforce.com, Inc. is an American cloud computing company headquartered in San Francisco, California. Though its revenue comes from a customer relationship management (CRM) product, Salesforce also sells commercial applications of social networking through acquisition and internal development.