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labb is a global Pega partner helping enterprises accelerate transformation through AI, agentic automation, and next-gen customer service. As Pega’s trusted go-to-market partner for agentic self-service, we combine deep platform expertise and our market leading products with modern, artificial intelligence assisted delivery to help organisations design, build, and scale omni-channel automation solutions in the AI first world. Founded by some of the most experienced Pega architects and strategists in the market, labb delivers complex CRM, AI and Automation solutions for Fortune 500 and blue-chip enterprises across banking, insurance, and the public sector. Our team of Constellation-certified experts is known for rescuing struggling implementations, defining governance frameworks, and establishing high-performing Pega Centres of Excellence (COE) — built for agility, performance, and long-term success. With 150+ consultant across the UK, EU, North America, and APJ, labb continues to shape the future of AI and automation leveraging the Pega Infinity platform. We are AI-driven. Automation-empowered. Customer-obsessed.

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Brian Ratcliff is the SVP, Sales Americas of labb.

101 people are employed at labb.

labb is based in London, England.

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