Laban Information

Is it a bird? Is it a plane? A production company maybe? Perhaps a creative agency? Laban is a motley crew of talented people with backgrounds in TV and advertising. A dynamic team counting videographers, photographers, sound designers, graphic designers and motion graphics artists. We believe that the world is desperately in need of meaningful and relevant stories, rather than an endless retargeting-limbo. As Hegarty puts it (rephrased): "Stalking is a bad way of building relations". True that. We specialize in finding just the right angle. Both visually and, not least, in terms of narrative. Because any story can be told in numerous ways. Heck, sometimes there’s two sides to the same story. But more importantly, people are different. Our job is to tailor your stories to the exact measurements of the people you want to talk to. What are their interests? What makes them smile or their hearts skip a beat? Making sense to the right audience - that’s basically what meaningful stories is all about. Clients: VisitDenmark, City of Copenhagen (Københavns Kommune), Red Cross, Børns Vilkår, Danske Destinationer, VisitAarhus, Wonderful Copenhagen among others.