Digital experience and technology agency specialising in leisure and tourism brands. Guided by our mantra, Behaviour Before Build™, LAB use behavioural science frameworks to diagnose how guests actually make decisions, like booking journeys or membership purchases. We then find where your digital experience is losing customers, and design and build the systems to fix it. Core services: - Product Strategy - Design - Technology - Websites, Apps and Digital Products Partnering with Optimizely and Storyblok. We're part of The Human First Collective alongside Reflect Digital and Aspiration Digital.
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The LAB Group annual revenue was $24.8 million in 2026.
Dean Corney is the Managing Director of LAB Group.
98 people are employed at LAB Group.
LAB Group is based in London, England.
The NAICS codes for LAB Group are [52, 523].
The SIC codes for LAB Group are [679, 6799, 67].