Acquired by Yum! Brands Kvantum Inc. develops, deploys and commercializes Mathematics and Artificial Intelligence based products to solve complex business problems in marketing analytics and consumer insights. Kvantum is the marketing performance analytics company, building technology that fundamentally changes the way brands measure the marketing impact on sales. Kvantum has combined the machine learning and econometric modeling into its proprietary Marketing Performance Analytics Platform that can measure the short term and long term incremental effect of marketing with minimum possible data points. Brands can work with Kvantum in two ways: by licensing either of the platforms - Kvantum Element (for data management and visualization only), Kvantum Evolve (for marketing optimization & scenario planning), Kvantum Leap (for MMM+Attribution), Kvantum Vector (for Consumer Insights) or by working with Kvantum to solve your toughest measurement challenge (Custom Solution). The company is headquartered in Plano, Texas and works with top Retail, CPG and eCommerce brands across US, Canada, APAC, MENA, South America, Mexico, Europe, and Africa. Over the past years, we have helped clients increase their digital ROI from 30% to 60%, while maintaining spend levels.
View Top Employees from Kvantum by Yum!Website | http://www.kvantuminc.com |
Revenue | $2 million |
Employees | 23 (23 on RocketReach) |
Founded | 2012 |
Address | 1400 Preston Rd, Plano, Texas 75093, US |
Phone | (844) 582-6886 |
Industry | Advertising Services, Advertising & Marketing, Media mix, Business Services, Dynamic Price Optimization, Real-time marketing optimization, Digital Attribution, Social media analytics, Attribution modeling, Predictive marketing, Cross-channel attribution, Campaign management, Event Attribution, Scenario Planning, Marketing Strategy |
Web Rank | 13 Million |
Keywords | Kvantum Careers |
SIC | SIC Code 873 Companies, SIC Code 87 Companies |
NAICS | NAICS Code 54 Companies, NAICS Code 541910 Companies, NAICS Code 54191 Companies, NAICS Code 5419 Companies, NAICS Code 541 Companies |
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The Kvantum by Yum! annual revenue was $2 million in 2024.
Shweta Kathuria is the Head - Marketing Science of Kvantum by Yum!.
23 people are employed at Kvantum by Yum!.
Kvantum by Yum! is based in Plano, Texas.
The NAICS codes for Kvantum by Yum! are [54, 541910, 54191, 5419, 541].
The SIC codes for Kvantum by Yum! are [873, 87].