Kuwaii Competitors

We’ve been around for a while (don’t ask our age 😜), but we’re just getting started. THE ICONIC has redefined the future of retail in Australia and New Zealand, and we plan to redefine the future a few more times, too. That’s where you come in, by helping us continue to grow the leading fashion, sports and lifestyle e-commerce destination in the region. Our team helps provide a seamless and inspiring experience, setting the standard for customer service, delivery options, return policies and curation of brands. Our purpose is to 'Create a better way for People to shop'. There are over 1000 ICONITES across our Hubs in Sydney CBD and South West Sydney (which hosts our HUGE Fulfilment Centre!). We are growing fast.... and always looking for great talent to join us!

KOOKAÏ is an Australian owned women’s fashion label. The brand is defined by an essence of femininity, confidence, allure and independent style. The KOOKAÏ Australia collection is designed exclusively out of our Melbourne Head Office through our creative, symbiotic process – whereby we are ever inspired by the KOOKAÏ woman and, in turn, create pieces through which to continually inspire her. The KOOKAÏ Australia and New Zealand story began in 1992 when the founders, Robert Cromb and Danielle Vagner, had a vision to introduce the Parisian label into the lives, and wardrobes, of the Australian woman. The concept was simple: fashionable, high quality pieces at accessible prices. Today, despite over two decades of evolution, KOOKAÏ Australia remains true to its origins in providing a collection infused with Parisian chic, and continuing to provide an opportunity for women to embrace their individuality and the power of expression through their wardrobe. The KOOKAÏ collection is produced out of our own manufacturing facilities in Fiji and Sri Lanka, as part of KOOKAÏ’s overall pursuit of an ethical and meaningful existence. Through our boutiques across Australia and New Zealand, KOOKAI offers a unique shopping experience through which the KOOKAÏ woman can transcend fashion’s boundaries – defying the trends and creating her own.

SIR is a contemporary women’s wear label founded in 2014 that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes. Founders Nikki Campbell & Sophie Coote launched their label in response to a gap in the market for minimal wardrobe staples that truly captured the spirit of the Australian lifestyle SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now but are forever wearable. For the confident, distinctive and adaptable woman, SIR is the contemporary women’s wear for every day’s adventure.