First Lite makes the best possible apparel for the hunter who demands nothing less. We design simple products that work for the treestand on the back forty or a nine-day expedition in the Brooks Range. We also fully understand that the passion of our customers and employees depends on the conservation of the world’s wildlife resources and the protection of our collective access to the wild places they inhabit. Therefore, First Lite is about more than simply producing awesome gear. Supporting the people and groups who protect our sporting heritage is an equally important part of who we are as an organization and a group of folks who love to hunt.
Our goal is to provide the best layering systems to our First Lite customers, no matter where they hunt or live. Check out the story behind our versatile fabrics, designs and proprietary Fusion and Specter camo patterns at firstlite.com.
Whether on your toughest excursions or in your everyday adventures, we know that exceptional quality and engineered functionality will help you succeed.
We make gear and apparel for capable people.
WHO WE ARE :
Triple Aught Design is a small American company making a splash in a market traditionally filled with $100+ million dollar mega brands.
We make high quality gear and apparel in the USA, purpose built for the capable individual. Our warehouse and HQ are based in the San Francisco, CA region.
We employ about 35 full time employees and are responsible for another 100-200 American jobs through our contract workers.
95% OF WHAT WE MAKE AND DELIVER INTO THE MARKET IS MADE IN USA.
MADE IN USA :
LESS THAN 3% OF THE CLOTHING AMERICANS BUY ARE ACTUALLY ‘MADE IN USA.’
"Made in USA" is a label protected by the Federal Trade Commission. In order for an item to be called such, the item must be made within the United States' borders from "all or virtually all" American parts.
While a pair of Force 10’s might be Made In USA by TAD, there are dozens of American companies that benefit from the commerce of the product. From the Ripstop fabric, thread, D-rings, webbing, zippers, and cordage. All are products other companies specialize in manufacturing that we use in our finished products.
Focusing on Made In USA helps strengthen that connection of American companies. When you buy Made In USA products, you aren’t just helping the American company selling the product, you are helping the other American companies that supply the raw materials. This boosts jobs, which boosts our economy, and circulates that currency within our own communities. Not to mention, makes us (as a Country) less dependent on others and more self reliant.
Learn more at https://tripleaughtdesign.com/support/about/