KRW Consulting Information

Founded by luxury marketing and branding expert Kathleen Ruiz, KRW Consulting is a full service marketing agency specializing in marketing strategy, brand partnerships and media relations, particularly in fashion and retail. The team has expertise in event and talent management, merchandise collaborations, charity sponsorships, branding, public relations, advertising, experiential marketing and vendor co-op campaigns. ABOUT KATHLEEN RUIZ Kathleen Ruiz brings over three decades of unparalleled experience in luxury retail, positioning herself as a true leader in the fashion industry. Known for her vast network, deep relationships, and consistent success, Kathleen has a remarkable ability to forge impactful partnerships and craft innovative marketing strategies that elevate brands to new heights. Before founding her own agency, Kathleen served as SVP of Marketing at Saks Fifth Avenue, where she oversaw marketing operations across more than 30 stores. In this role, she gained an intimate understanding of diverse markets and cultivated strong connections with the company’s most valued clientele. Kathleen's journey at Saks began in 2005 as VP of Marketing for the New York flagship. She was soon promoted to VP of Public Relations and Special Events in 2010, and later expanded her scope to include advertising, partnerships, and brand strategy, solidifying her leadership within the company. Prior to Saks, Kathleen spent 14 years at Neiman Marcus, steadily advancing through roles in marketing, public relations, and special events, further honing her expertise and reputation in the luxury retail sector.