Kref Information

Kref is a retail operations and commercial strategy firm focused on helping cannabis and specialty retail businesses improve margins, inventory performance, and execution. Kref partners with founders, operators, and management teams to bring structure and accountability to assortments, purchasing, pricing, promotions, and vendor relationships. The work is practical and execution-oriented - designed to drive faster inventory turns, cleaner cash flow, and more disciplined decision-making across the retail business. Engagements range from targeted, high-impact projects (inventory cleanup, purchasing and pricing resets, promo and markdown strategy, reporting and systems optimization) to ongoing fractional leadership support, where Kref operates as an extension of the internal team and owns outcomes alongside management. Kref works best with teams that want more than recommendations. The focus is on strategy paired with hands-on execution and clear accountability. Open to fractional, consulting, or select full-time leadership engagements. Remote and on-site support available.