The Subaru Family, by our definition, goes far beyond our family of products. It includes one of our greatest assets – our employees – as well as our Subaru family of owners, retailers, and business and community partners. We treat each other like family because we are family. Since the early days of the company, we have worked to create a culture where employees are encouraged to be themselves and are supported by everyone around them.
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. We believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
Our Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
We know what you think about car salespeople. We are quite aware of the reputation our industry’s earned. This is why we work hard to be a welcome contrast to our competition. If you want to pay more for your vehicle, or accept hidden conditions and fees, or get stuck paying for a vehicle you just purchased soon to find out it doesn’t fit in your garage (yes, it’s happened) — there are plenty of other dealers to choose from. Nothing is more important to us than our long term relationships with our employees, our guests, their families (and even their dogs!). When it comes to being part of the traditional dealership stereotype, we’re proud to take the road less travelled.