Kraken Data® Information

Kraken Data is a specialist marketing technology, digital analytics and optimisation consultancy. We help organisations collect, connect, govern and activate customer data across their digital ecosystem. Our consultants bring deep experience in customer data platforms, digital analytics, customer journey analytics, personalisation and conversion rate optimisation. We support clients from strategy and platform selection through to implementation, integration, governance, optimisation and ongoing support. Our core capabilities include: • Adobe Experience Platform and Customer Journey Analytics • Tealium Customer Data Hub • Adobe Analytics and digital analytics implementation • Customer identity, data integration and audience activation • Marketing technology architecture and platform integration • Data quality, implementation audits and measurement governance • Conversion rate optimisation, experimentation and personalisation • AI and automation for marketing and analytics We help organisations build reliable measurement frameworks, connect online and offline customer data, improve platform adoption and turn complex data into practical business insight. Kraken Data can also assist with platform selection, implementation reviews and audits of existing analytics, customer data and optimisation solutions. Our consultants have delivered work for small businesses, major Australian enterprises and complex multi-brand environments. As a specialist consultancy, we provide senior, hands-on expertise tailored to each client. We work within your existing technology stack and alongside internal teams, agencies and implementation partners to deliver practical, sustainable outcomes. Adobe Community Solution Partner Optimizely Certified Developer