Korea Competitors

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

The Singapore Tourism Board (STB) is the leading economic development agency for Singapore's tourism sector. It aims to differentiate Singapore as a destination, delivering on its promise to provide a concentration of multi-faceted and user-centric travel experiences, as well as positioning Singapore as a future-facing and inspiring destination. Vision: A vibrant and inspiring Destination Singapore that we are proud of. Mission: To shape a dynamic tourism landscape for Singapore in partnership with industry and community. Values: Integrity - #Do the Right Thing! We are reliable, fair and honest in our dealings with our stakeholders, partners and colleagues. We uphold the Board's reputation. Team - #Succeed Together Succeed, Bond and Learn as a team. Courage - #DareDreamDo Dare to speak, dream and do. Care - #EveryoneMatters Be caring, nurturing and have respect for one another. Passion - #LoveIt Believe in our purpose and be driven to excel.

The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors' experience once they arrive. The HKTB is headquartered in Hong Kong. Currently it has a worldwide network of 15 offices and has representatives in six different markets. The six objectives of the HKTB, as defined under the HKTB Ordinance, are to: 1) Endeavour to increase the contribution of tourism to Hong Kong; 2) Promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination; 3) Promote the improvement of facilities for visitors; 4) Support the Government in promoting to the community the importance of tourism; 5) Support, as appropriate, the activities of persons providing services for visitors to Hong Kong; and 6) Make recommendations to and advise the Chief Executive (of the Hong Kong Special Administrative Region) in relation to any measures which may be taken to further any of the foregoing matters. In 2008 the HKTB established Meetings & Exhibitions Hong Kong (MEHK) to continue strengthening Hong Kong’s position as the premier destination for Meetings, Incentives, Conventions and Exhibitions (MICE) in Asia Pacific. For MICE organisers, that means providing a host of service designed to make organising spectacular meetings or incentive travel programmes, a convention or an exhibition even simpler, smoother and more satisfying.