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Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. We are grateful for our HBR community and are glad you’ve joined us. We encourage comments, critiques, questions, and suggestions on our social media posts. We expect our communities to be a safe space for respectful, constructive, and thought-provoking discussion. We reserve the right to remove or turn off comments at our moderators’ discretion. We do not tolerate bullying, name-calling, or abusive language related to identity, including race, gender, ethnicity, religion, sexuality, age, or region; spam; copyright violation; extreme profanity; or pornography. We may also remove content that is overly promotional or off topic. HBR Group is a division of Harvard Business Publishing (HBP), a not-for-profit, independent corporation that is an affiliate of Harvard Business School. With over 600 employees located in Boston (HQ), New York City, Australia, France, India, Mexico, the Netherlands, Singapore, the United Arab Emirates, and the United Kingdom, we serve as a bridge between academia and enterprises around the globe.

As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.