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Founded in 2002, we are a Melbourne design brand creating urban-flavoured tech for the road, trail and outdoors. But we see “urban” as an attitude rather than a geography. Our products are not only for the city, or only for bikes, despite our cycling heritage. Urban to us is modern, progressive, youthful, design-driven, daring, and hedonistic. It’s not the opposite to rural, or outback, or backcountry – all of which can share these properties. We like to sprinkle some of this urban flavour across our cycling and outdoor products.

Knog Questions

The Knog annual revenue was $4 million in 2026.

Hugo Davidson is the CEO and Co Founder - ungone Pty Ltd of Knog.

14 people are employed at Knog.

Knog is based in Richmond, Victoria.

The NAICS codes for Knog are [451, 459, 45].

The SIC codes for Knog are [59, 594].

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