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Founded in 2002, we are a Melbourne design brand creating urban-flavoured tech for the road, trail and outdoors. But we see “urban” as an attitude rather than a geography. Our products are not only for the city, or only for bikes, despite our cycling heritage. Urban to us is modern, progressive, youthful, design-driven, daring, and hedonistic. It’s not the opposite to rural, or outback, or backcountry – all of which can share these properties. We like to sprinkle some of this urban flavour across our cycling and outdoor products.

Knog Questions

The Knog annual revenue was $4 million in 2026.

Hugo Davidson is the CEO and Co Founder of Knog.

15 people are employed at Knog.

Knog is based in Richmond, Victoria.

The NAICS codes for Knog are [459, 45, 451].

The SIC codes for Knog are [594, 59].

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