Klangwelt Information

Hi, I'm Andreea a.k.a. Klangwelt! My purpose is to create, craft, and build meaningful unique visual experiences and brand identities for cultural institutions. As a freelance art & creative director, I collaborate with art museums, art galleries, musical venues, individual artists and performers, recording studios, as well as design studios focused on serving the creative and culture industries. Having a background in computer science and web development allows me to understand the entire life cycle of building a product from scratch to finish. I collaborate directly with marketing teams, creative departments, and management teams in order to: ✔️develop and maintain visual aesthetic throughout the product ✔️ interpret the needs of all development disciplines such as design and engineering into amazing final artwork ✔️ use experience to help with scoping and risk management on projects from both a creative and technical point of view ✔️ able to produce artwork in multiple styles via expert knowledge of visual language and themes to provide directional benchmarks for the whole team ✔️ oversee the production of art tools, production pipelines, content creation ✔️ identify new tools and to evaluate competing products for suitability/cost/use ✔️ conceptualize and design immersive experiences (or media) for events, festivals, art shows, and museum exhibits ✔️ technical knowledge required to realize the artistic vision ✔️ heavily involved in every stage of a product’s development cycle being responsible for the highest quality art for the product ✔️ think strategically about art and how it influences online/offline user or visitor experience ✔️ assist tech teams with designing and implementing of emerging technologies, such as guided tours apps, interactive art exhibits, augmented reality content, projections, or video mapping ✔️ manage communities, develop engaging loyalty or partnership programs to attract and retain new customers and members