kitround Information

Sport should be for everyone. But every year, millions of pieces of perfectly good sports kit end up in landfill. kitround was created to change that. kitround is a circular sports kit ecosystem that resells, redistributes, and measures the impact of sports kit and equipment. We exist at the intersection of commerce and community, building the infrastructure for a more sustainable sports economy. An ecosystem that resells, redistributes, and measures the impact of sports kit, built around four channels: kitshop - an online resale marketplace for sporting bodies, communities, charities and Universities to sell pregamed kit and reinvest the proceeds into community projects or initiatives. kitmatch - a kit donation channel connecting donated stock to schools and young people who need it most. kitdrop - collection campaigns for corporates, national governing bodies, grassroots clubs and sports organisations kitround360 - our proprietary data index that measures the sustainability and social impact of every item that moves through our platform, generating audit-ready ESG metrics for our partners. We are a Certified BCorp™ business, which means our commitment to people, planet and purpose is independently verified - not just a promise. Every decision we make is held to that standard. The recognition has followed the work. kitround has been named: 🏆 BASIS Awards — Rising Star Winner, congratulations to Tom Matthews who heads up kitround360 🏆 Sport+ Positive Awards — Purpose-Led Partnership Winner 🌟 Future Icons Awards 2026 — Highly Commended 🌟 Football Business Awards 2025 — Finalist